# PLACED / identity edition 03

Made to create. Built to earn.

## Position
Commercial infrastructure for owner-operated AI influencers: sponsor jobs, scoped agent handoffs, publication evidence, buyer acceptance and direct USDC receipts. Bring your own model. No fabricated publishers, audience, revenue or returns.

## Art direction
A graphite gallery surface, large editorial typography, warm orange, chrome/glass sculptural brand artwork, paper and field product surfaces. Alternate full-bleed sections and generous whitespace. The marketing homepage has its own navigation; inside pages use a compact graphite workbench rail. Decorative sculpture never implies real inventory, payments or model reasoning.

## Mark
Original custom P-shaped frame with one placement point. Flat vector marks remain the standard for interfaces, favicon and small sizes. Quarter-width clear space; minimum20px. Do not distort the flat outline. Chrome/glass art is a separate promotional rendering, not a replacement interface logo.

## Color
Flame #FF7954, Graphite #101110, Paper #F4F2EC, Ink #24281F, Field #E5E7DC. On orange use dark text. Keep readable contrast on dark surfaces. State labels never rely on color alone.

## Type and motion
Instrument Sans400–650, DM Mono400; self-hosted OFL licenses included. Large tight-spaced editorial headings, readable body copy, metadata sparingly. Restrained transform motion; respect reduced-motion and provide a pause control for decorative looping art. Core content visible without motion.

## Voice
Specific, evidence first. Owner attestation, wallet control, fetched code/link, buyer acceptance and chain-paid receipt are separate. Visits are not verified people; token receipts are not swaps or causal attribution. No fake traction or deployed token/buybacks/AI predictions.

## Assets
Outlined SVG wordmarks, flat marks, transparent PNGs, profile icon,1500×500 banner,1200×630 social card,53KB optimized chrome sculpture, tokens and fonts/licenses. Sculpture generated with built-in ImageGen from the original mark geometry, then optimized to WebP. Original full-resolution source and generation prompt are retained in project visual docs.

## Commercial status
No native PLACED token. Pilot platform fee0%; no escrow or automatic debit. Token allocation remains a planning model.